Last week, BYB took the lead for a new pop-up store Berluti in SKP Xi‘an to production, installation and VM set up.
Located just beside the Berluti store in Xian SKP, this pop-up store is a true laboratory for Berluti Tattoo workshop.
The customer will have the opportunity to give his personal touch to his Berluti product to make it unique.
Founded in 1895 in Paris, France, through four generations of family members, has a long history of footwear technology, patent Venezia leather and Patina ancient dyeing process.
About Berluti’s TATTOO
Following years of research, in 2003 Olga Berluti perfected a technique for tattooing leather.
In order to offer its clients ideas that are ever more exclusive and creative, Berluti called upon Scott Campbell, the Brooklyn-based tattoo artist whose creations are considered works of art. American stars swear by him: Marc Jacobs, Josh Hartnett, Orlando Bloom, Helena Christensen and many others have one or more "Scott Campbells".
Scott Campbell为Berluti开发了一系列包括主题图形、书法、重新诠释的动物图录、摇滚风格和复古设计、星座以及中国生肖等图案, 这些都被列入品牌最新的刺青设计目录。
For Berluti, the artist has developed a series of exclusive tattoos that join the catalog of existing designs, including graphic motifs, calligraphy, a reinterpreted bestiary, rock ‘n’ roll and vintage designs, zodiac symbols and Chinese astrological signs….
（*Please note: The above store pictures are all shot by BYB STUDIO, and the other pictures are from the official website of Berluti.
请注意：* 以上店铺图片均由BYB STUDIO拍摄，其他图片来源于Berluti官方网站。）